123 Andrés is the vibrant husband-and-wife duo—Andrés Salguero and Christina Sanabria—who create energetic, bilingual music for kids that gets families moving, singing, and learning. Their blend of English and Spanish songs, rooted in Latin American rhythms, has made them not just entertainers, but beloved educators.
Personal Profile
| Field | Details |
|---|---|
| Names | Andrés Salguero & Christina Sanabria |
| Origin | Colombia (Andrés), U.S. (Christina’s heritage) |
| YouTube Subscribers | ~9.1 million (latest data) |
| Total Views | ~13.7 billion views |
| Videos Uploaded | ~1,820 videos |
| YouTube Rank | 7th in U.S. creators, A+ grade |
| Music Genre | Children’s music in English & Spanish |
| Active Since | 2015–present |
| Awards | Latin Grammy (2016), Grammy (2024), Grammy Nominee (2021) |
| Reach | Performs across U.S., Latin America; beloved in schools |
Early Life & How It Started
- Early Roots:
Andrés grew up in Bogotá, playing guitar with his father and studying music (clarinet). He even composed music early and earned a doctorate in music. Christina, raised in a Spanish-speaking family in the U.S., studied Hispanic Studies and later earned a master’s in education—where she discovered her passion for teaching through music.Wikipedia - Formation of 123 Andrés:
Combining their musical and educational strengths, they launched 123 Andrés in 2015. Their debut album, ¡Uno, Dos, Tres Andrés! en español y en inglés, offered 22 bilingual songs and soon earned a Latin Grammy nomination.
Career & Achievements Timeline
| Year | Key Event |
|---|---|
| 2015 | Debut album released; Latin Grammy nomination |
| 2016 | Arriba Abajo wins Latin Grammy; Parents’ Choice Gold AwardWikipedia |
| 2019 | Release of Canta las Letras, used in classroomsWikipedia |
| 2021 | Actívate album, featuring Rubén Blades, earns Grammy nominationWikipedia |
| 2024 | We Grow Together: Preschool Songs wins Grammy for Best Children’s AlbumWikipedia |
| 2025 | YouTube growth to over 9M subs, 13B views; international performances and recognition |
123 Andrés – Content Strategy
Core Strategy: 123 Andrés blends music, education, and cultural identity into a content plan that serves both children’s entertainment and academic learning. Their strategy is multi-platform, bilingual, and performance-driven—a hybrid of YouTube success and live community impact.
Key Pillars of Their Content Strategy
1. Bilingual Education Through Music
- Songs are created in English and Spanish (sometimes within the same track).
- Helps bilingual families and classrooms reinforce language learning.
- Each video doubles as entertainment + educational content.
2. Interactive & Movement-Based Learning
- Titles like Actívate show their emphasis on songs that get kids moving.
- Encourages participation (clapping, dancing, repeating words).
- Focused on physical + verbal engagement → higher retention for children.
3. High-Quality Albums & Cross-Media Presence
- Grammy & Latin Grammy award-winning albums become YouTube content.
- Repurpose songs into live shows, educational resources, and classroom tools.
- Ensures brand presence beyond YouTube → schools, festivals, libraries.
4. YouTube Shorts & Music Videos
- Uploads bite-sized, colorful music video-style Shorts for discoverability.
- Long-form live performances + short-form catchy clips → balanced mix.
- Nearly 2,000 videos keep the algorithm fed.
5. Partnerships & Collaborations
- Worked with artists like Rubén Blades (on Actívate).
- Educational collaborations with schools, libraries, and Hispanic cultural centers.
- Partnerships strengthen both credibility and audience diversity.
6. Awards & Recognition as Validation
- Winning a Grammy in 2024 and Latin Grammy in 2016 enhances trust.
- Parents and educators see awards as signals of safe, high-quality content.
7. Live Concerts & Community Engagement
- Perform live across the U.S. & Latin America—bringing the YouTube experience into real life.
- Use concerts as content creation opportunities → filmed snippets shared back online.
- Creates a feedback loop: online → offline → online.
8. Consistent Brand Voice
- Tagline identity: fun, educational, family-friendly, bilingual.
- Visuals = bright colors, playful dance, kid-centered joy.
- Tone = warm, inclusive, culturally authentic.
Why This Strategy Works
- Bilingual edge = unique positioning in kids’ music space.
- High frequency + Shorts = algorithm-friendly growth (9M subs, 13B views).
- Awards + live shows = authority & offline reach.
- Interactive movement = keeps kids engaged longer than passive videos.
Content Formula
👉 Bilingual Music + Movement + High Frequency Uploads + Live Engagement + Cultural Pride
= Global Appeal + Educational Value + Grammy Wins
✨ In short, 123 Andrés’ content strategy proves that music can be both fun and foundational—teaching kids language, rhythm, and confidence, while uniting families across cultures.
Bilingual Educators: Songs are crafted to support Spanish learners and bilingual families with catchy rhythms and clear teaching components.
Award-Winning Quality: Multiple Latin Grammy wins and nominations, plus a 2024 Grammy win.
Theatrical Impact: They’ve toured widely with interactive, sensory-friendly performances for families.
Educational Authorship: Created school resources like Canta las Letras, blending fun and function.
Cross-Media Presence: Featured on NPR, NYT, Washington Post, Univision, and Telemundo.
Fun Facts
The name 123 Andrés cleverly plays on counting and their first name.
Their first album featured 11 songs in each language—bridging linguistic fun.
Actívate featured Latin music legends like Rubén Blades.
Their music plays in elementary schools across the U.S. and Latin America.
They blend education with joy—each song is a playful lesson in disguise.
Perform sensory-friendly shows—welcoming all children.
The couple’s on-stage chemistry is often praised in press coverage.
What People Ask About 123 Andrés
Who are 123 Andrés?
A husband-and-wife duo creating bilingual children’s music.
How many 123 Andrés subscribers has?
Around 9.1 million on YouTube.
What awards have 123 Andrés won?
Latin Grammy (2016), Grammy (2024), Grammy nomination in 2021.
What languages do they use?
English and Spanish—designed for bilingual families.
Where are 123 Andrés from?
Andrés from Colombia; Christina is U.S.-based with Colombian heritage.
What is Actívate?
A 2021 album featuring collaborations with Latin artists; Grammy-nominated.
Do they perform live?
Yes—family-friendly concerts across the Americas.
Are they educational?
Absolutely—featured in schools and used as teaching tools.
Where else have they been featured?
NPR, The Boston Globe, NYT, Washington Post, Univision, Telemundo.
How do they make learning fun?
Interactive songs, bilingual content, colorful performances, and dance.
Why 123 Andrés Inspires
123 Andrés doesn’t just sing—they educate through the universal languages of music and joy. Their bilingual, culturally rich songs bridge classrooms, family living rooms, and concert halls. In a world of distractions, they hold our children’s attention with genuine warmth and creativity.
They show us:
- Learning doesn’t need to feel like school.
- Culture and language can unite families.
- Music empowers education—making every child a learner with a dance in their step.
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