Meet Vladislav (“Vlad”) and Nikita (“Niki”) Vashketov—the energetic twin brothers behind the phenomenally successful YouTube brand Vlad and Niki. These two dynamic kids have turned imaginative play, roleplay adventures, and colorful visuals into one of the most-watched and fastest-growing pre-school content channels globally. They’ve shown that childhood curiosity, when combined with creativity and family support, can build a media empire.
Vlad and Niki – Early Life & Origin
Vladislav was born on February 26, 2013, followed closely by his brother Nikita on June 4, 2015. Their family emigrated from Moscow to Miami, shaping their early years with a blend of Russian heritage and American life. This rich background would later become part of their charm.
Their parents—father Sergey, a former sales professional, and mother Victoria, a retired gymnast turned homemaker—started the channel as a creative hobby in April 2018. Watching their children dive into imaginative storytelling sparked a family venture that soon grew into something far bigger.
Professional Life – From Pretend Play to Global Phenomenon
Launched in April 2018, the channel took off when Vlad and Niki began “performing” for the camera—roleplaying, going on toy adventures, and creating mini narratives filled with wonder. The content struck a universal chord: simple, innocent, and endlessly entertaining.
Fast forward to 2025, and the numbers are staggering:
- Over 144 million subscribers across their primary channel, ranking them among the top five most-subscribed YouTube creators in the world.
- A jaw-dropping 111 billion total views—all from playful, imaginative content by two little boys.
- Their content spans 21 YouTube channels in 18 different languages, reaching kids across the globe.
They’re more than child entertainers—they’re a global preschool brand.
How It All Began – The “Magic of Everyday Play”
What started as casual toy videos became an art form. Vlad and Niki thrived in “pretend play”—underwater adventures, superhero missions, toy transformations—anything a kid’s imagination could conjure. Their mother often joins in, making the videos feel like home.
A key milestone: by 2019, estimates showed they were earning around $312,000 per video—making them some of the highest-paid YouTubers per upload.
The family also expanded beyond videos:
- Licensing deals with Haven Global allowed them to develop mobile apps, consumer products, and more.
- A collaboration with Playmates Toys brought Vlad & Niki toys to store shelves.
Vlad and Niki Quick Facts
| Field | Details |
|---|---|
| Full Names | Vladislav Vashketov & Nikita Vashketov |
| Birthdays | Vlad: Feb 26, 2013 • Niki: Jun 4, 2015 |
| Family Members | Christian (brother, b. 2019), Alice (sister, b. 2022) |
| Parents | Sergey (ex-sales), Victoria (ex-gymnast) |
| Channel Launch | April 23, 2018 |
| Main Channel Subscribers | ~144 million (2025) |
| Total Video Views | ~111 billion |
| Total Videos | ~935 |
| Channels & Languages | 21 channels in 18 languages |
| Brand Partnerships | Haven Global, Playmates Toys |
| Estimated Earnings/Vid | ~$312,000 per video (2019) |
Vlad and Niki Fun Facts
Vlad & Niki soared from 1 million to 20 million subscribers in just over a year—a mind-blowing growth.
They’re consistently among the top five most-subscribed channels worldwide.
They’ve inspired themed amusement content—like a “dream house with two indoor playgrounds,” filmed as a play scenario.
Vlad handles soccer and storytelling; Niki brings humor and creativity—even drawing and singing.
Their mother described the channel as making “work time feel like fun time.”
Their sister Alice and brother Christian occasionally appear, making it a true family show.
Their stories often use recognizable nursery rhyme motifs, like “Wheels on the Bus”—giving them universal appeal.
Despite global fame, their videos still exude real childhood—video styles are simple, joyful, and play-focused.
Their parents completely shifted their careers to support the content and brand growth.
They’re among a rare breed: kid creators who truly became global media brands as pre-teens.
What People Ask About Vlad & Niki
Who are Vlad & Niki?
Young brothers from a Russian-American family who turned everyday play into one of YouTube’s biggest content brands.
How old are they?
Vlad is about 12 (born 2013); Niki is around 10 (born 2015).
Why are they so popular with kids?
Their videos are imaginative, universal, and feel like playtime with siblings—not a polished TV show.
Where do they live?
Their family is based in Miami, and sometimes Dubai.
How much do they earn?
Estimates once placed them at $312K per video (2019), along with royalties and merch income from licensing deals.
Why Vlad & Niki’s Story Matters
Vlad & Niki show us that childhood wonder has universal power. They remind us that:
- Simple joys—like playing pretend—can reach hearts around the world.
- Authenticity matters: Their content isn’t filtered glamour; it’s playful, honest, and joyful.
- Family togetherness builds magic: Two brothers, loving parents, and shared creativity brought global impact.
Also See: Lex Fridman
